Uber has made giant strides in African markets cutting across western, eastern and northern African regions.
And although it has its fair share of controversies and challenges the world over, and in a place like Nigeria where driver-partners have protested unfair treatment, the technology-enabled company still stands solid, staking its claim in countries’ transportation sector.
Here are 5 facts showing how African nations have patronized Uber so far.
The longest trip requested by a rider throughout Africa came from South Africa, with a person driving a total distance of 1982 miles from Cape Town to Durban via Bloemfontein. You can only begin to imagine the cost that trip amounted to.
Data recently released by Uber showed that ride request times vary in its largest African markets. While Ugandans, Kenyans and Ghanaians request Uber most on Friday nights, Tanzanians’ most popular request times are Saturday evenings at 7pm, while South Africans and Nigerians most often call on Uber drivers at 6pm and 5pm respectively on a Friday night.
South Africa is Uber’s biggest market in Africa, according to the company, with 969,000 active riders using the app and service. The San Francisco-based company reveals there are 12,000 Uber drivers in South Africa.
Kenya takes second prize. A total of around 5,000 Uber drivers in the country transport approximately 363,000 active customers in Kenya. Nigeria likely ranks third.
From launching in Johannesburg, South Africa in 2013, Uber has extended its reach to 16 countries across Africa to include Lagos and Abuja in Nigeria, Cairo in Egypt, Accra in Ghana, Nairobi in Kenya and Kampala in Uganda.
South African drivers seem to touching Uber in all the right places as new rewards program was recently announced for Uber’s South African driver-partners.
They will now be able to benefit from fuel rebates, mobile phone deals, car maintenance assistance and even help with their health plans. This is designed as an incentive and to lower overall operating costs for Uber drivers.