Launched in New York last night, Tidal holds the title of the first ever artist-owned streaming service.
Surrounding the hype of the launch, celebrities like Taylor Swift, Alicia Keys, Kanye West, Rihanna and Nicki Minaj all proclaimed their goal to make waves in history through their support of Tidal.
With such big-name musicians on board, Jay Z, the rap star, entertainment kingpin and owner of Tidal, announced that the streaming service will be home to exclusive content that would get first releases of tracks from big-name artists ahead of any other digital streaming services.
According to a recent article released on TechCrunch, what is most attractive to these artists is the 'Jay Z connection'. With his Roc Nation agency dealing with countless heavyweight musicians, Tidal will quickly become an acclaimed part of Roc Nation’s one-stop music distribution shop.
To top this incisive pull, Tidal is also offering some very attractive terms to its artists as well as agreeing to payouts of twice as much as its rivals. With the potential to become one of the most renowned music streaming services, Tidal still faces a host of challenges including whether or not Jay Z can attract artists from beyond his inner circle.
And while Tidal has attracted the likes of some very influential artists, its boutique user base of 35,000 is up against the esteemed Spotify which has a user base of over 15 million subscribers. However, at a news conference held in Manhattan on Monday, Jay Z responded to these hurdles stating “I just want to be an alternative, they don’t have to lose for me to win.”