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Here's how to write a good business proposal

Bear this in mind as you write: if you don't do it right, your chances of getting an approval will be extremely low.

Because it will help you expand your business with quality relationship.

What is a business proposal?

A business proposal is a written offer that clearly outlines what you can do for your client, and why you can do it better than anyone else.

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So, your business proposal needs to be written in a way that makes it worthy of your client's attention.

To achieve this, you should clearly indicate a plan(s) in your proposal as to how it will solve your client's most vexing problems.

And this can only be possible when you clearly understand the issues your clients are facing.

Read on to see valuable tips that will help you create a good business proposal

1. Know your client's need

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How in the first place can you offer help to someone whose need you do not know?

It is almost impossible.

So, in order to succeed in creating a good business proposal, the following questions should be considered

And at this stage, it is expected of you to have also gathered answers from your client to the following key questions:

2. Be expressive with your solution

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In as much as knowing your client’s need is important, you should also remember that it is your proffered solution is that will determine if your proposal would be approved or not.

And in order to stand on a safer ground, your proposal must state the following with clarity:

Your depth of understanding of the client’s need ( It is okay to include relevant industry research and benchmarks)

Present the result of a case study or comparable experience with similar companies if you have.

Be detailed as to how you will go about addressing the need. Include the steps in the process and the value of each step.

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The potential results you will be able to deliver and their impact on the client’s need.

Reasons why you’re the best man to do the best job. This should also include the benefits of doing business with you.

3. Administration

This aspect of your proposal, which ushers in your conclusion, should be addressed with clarity and carefulness.

Here are the three administrative aspects that should be addressed:

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  • Preliminary timeline and milestones
  • Budget
  • Terms and Conditions

Additional tips:

Try as much as you can to study how your client expresses their need and use the words or phrases they use.

Consider any cultural or emotional issues that may be in the way of comprehension.

Avoid long, complex paragraphs. Short, simple sentences are best understood.

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Because a picture speaks a thousand words, it advisable for you to use visuals; including charts and graphs, to help the client understand your point.

Get it proofread. Grammatical errors, misspellings, etc. undermine your seriousness.

In conclusion, remind yourself that if the company isn't interested in your proposal, they wouldn't have given you the chance to apply in the first place.

Convince yourself that their approval depends on how well you’re able to convince them through your proposal.

One thing is certain: if you follow the above directives, your chances of approval will be high.

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