Guinness: Company targets a 70% increase on local content sourcing

Guinness Company targets a 70% increase on local content sourcing

Guinness Nigeria in bid to support the FG's policy on diversification is targeting a 50% - 70% increase on local material sourcing.

Published: 12.02.2016
Adeyinka Ogunlami

Guinness targets a 70% increase on local content sourcing
(Thesheetng)

Nigeria’s foremost alcoholic beverage company, Guinness Nigeria Plc, in bid to support the Federal Government’s policy on diversification and promoting local contents has revealed that the company has placed a target of 50% to 70% increase in two years on local raw material sourcing.

Read: FG fines Guinness $5 million over expired raw materials

This report was confirmed by the company’s cooperate communications manager, Olayinka Edmond during a contract renewal meeting with local rapper, Remilekun Safaru, popularly known as Reminisce.

Olayinka said that the company is looking inwards to source raw materials on all its brands, and that signing Reminisce reflects the company’s determination to keep its promise of supporting the local content policy.

Read: Guinness Nigeria Plc denies Agency's allegations

Reminisce is the brand ambassador for one of Guinness Nigeria’s product, Orijin Bitters.

Guinness Nigeria Plc is a subsidiary of Diageo Plc, United Kingdom. Guinness Nigeria produces ranges of products from alcoholic beverages to nonalcoholic beverages.

Guinness Nigeria fines brewer $5 million over expired raw materials

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Author

Adeyinka Ogunlami is an Associate at Pulse. Old soul.