Estol Africa is an agency that prides itself in building meaningful relationships and social advocacy, with its network of influencers.
The entrance into Kenya included a week long meetup with key leaders and influencers in the industry.
The event which had top social media influencers in Kenya present, was aimed at deepening the relationship between influencers and the clients that Estol Africa services.
According to Adekeye Esther, the internet has revolutionised the way people consume media content and how they source for it. Consumers tend to trust the reviews and opinions of other people over the claims of brands. This is where the value of influencers and creators with original content come in.
Brands who are serious about being ahead of the curve need influencers across categories to build and maintain relationships.
The highpoint of the trip which was powered by award winning airline Kenya Airways was the first of its kind meeting between Estol Africa and the top social media influencers in Kenya.
At the meet up, the strategy lead for Estol Africa, Mr Emmanuel Olutokun took the influencers through the various perks of being a social media influencer, how influencers are mini-gods online, the need for original content and how to maximize their values.
The meet up which also had in attendance, Estol Africa account executive from Nigeria and Kenya respectively Miss Elizabeth Olutokun and Miss Valentine Kamau was an eye opener for every one present and a redefining moment for digital marketing as a whole.
Estol Africa which is a subsidiary of the Estol Props Media Group, is an agency that prides itself in building meaningful relationships and social advocacy, with its network of influencers in Nigeria, Ghana and Kenya.