Nigerian financial service provider excites youths with game-enabled digital savings platform

In partnership with Women’s World Banking with support from Financial Sector Deepening Africa (FSD Africa) funded by UK aid from the UK government, Diamond Bank worked with Gamsole, Commonwealth (formerly D2D Fund) and Microsoft to open another window of money management opportunities for youth. The simplified digital financial platform will enable youths to plan their financial future, save, chat, and update their financial knowledge while playing games.

The financial service known as Dreamville, does not only enable youths to learn and develop healthy savings habit and build prudent expenditure profile, it also helps customers understand diverse investment portfolios, link their respective accounts with social media channels and chat with friends.

According to the Bank’s chief spokesperson, Chioma Afe, the Dreamville online community and the development of the multifunctional game-enabled platform are “revolutionary” and tallies with the Bank’s proposition to meet the changing needs and lifestyles of customers.

She added that the platform is aimed at motivating customer engagement, provide fun and entertainment with up-to-date financial information that will enable the customer to accomplish his/her future financial goals and needs with excitement.

“At Diamond, we value our Youth customers. We do not just acquire customers, we engage customers. That is why in collaboration with internal and external partners such as IT, Transaction Banking, Women’s World Banking, Commonwealth (formerly D2D Fund), Gamsole, Microsoft and other local vendors, we have developed a multifunctional engagement platform to cater to both the needs of customers and non-customers alike”

Ryan Newton, Manager for Strategic Advisory at Women’s World Banking stressed that the service will enable youth to build financial capability that will serve as a foundation for banking successfully as adults.

“By using a gamified platform, we not only drive engagement with youth, but we help these young clients build their financial capabilities and set them up for long-term success. Users earn points, badges and rewards for positive financial behaviors such as managing their finances and budgets, setting savings goals, and achieving those goals. They can also participate in championships and tournaments to reinforce these lessons in good banking.”

According to the Bank, the service will help customers imbibe a savings culture from an early age, by building financial capability and literacy in customers. “This entails teaching, assessment of risks and opportunities, development of entrepreneurial skills, teamwork and collaboration, goal setting and readying for the workplace”.

With the launch of the service, Diamond Bank has reaffirmed its leading revolutionary role in driving digital financial services as Nigeria's fastest growing retail bank.

The Bank has continued to leverage innovation and technology to enhance customer experiences and drive financial inclusion in what it terms Beyond Banking. Since incorporation in December 1990, Diamond Bank has challenged the market environment by introducing new products, innovative technology and setting new benchmarks through international standards. Today, Diamond Bank is best placed to respond to changing lifestyles and is leading the digital transformation in response to these societal shifts. Diamond Mobile app is Africa's leading banking app and the first with the touch ID feature.

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