Brand rewards creative talents, celebrates 30 years of influence

As part of activities to celebrate 30 years of outstanding creative solutions spurred by influence, Nigeria’s most decorated creative group, Casers Group is taking bold steps to identify and nurture young creative talents that will shape the future of the country’s creative industry with the launch of its Creative Youth Challenge.

The Creative Youth Challenge(CYC), a social responsibility initiative coupled with the Influence Contest initiated by the group to reward creative minds in visual arts, creative writing, audio and others are in the line-up of activities to celebrate the group’s 30 anniversary.

The contest which was thrown open in November, 2017 evoked creativity as participants were asked to describe the term, Influence in the Audio, Visual Arts, Creative Writing and others categories of the $12,000 contest.

12 winners, three for each category, selected carefully by the contest’s judges- Babatunde Sule, Kelechi Amadi-Obi, Michael Epacka and Osa Okunkpolor will be unveiled and presented with cash prizes at the group’s 30 anniversary dinner and grand exhibition on December 13, 2017 in Lagos.

Chairman, Casers Group, Enyi Odigbo is optimistic about the efficacy of the youth-driven creative platforms which will help nurture talents and address the dearth of creative minds in Nigeria’s creative industry.

Speaking at the press conference to kick-start the group’s 30 anniversary celebration, Odigbo said, ‘’The Casers Group believes sturdily in using creativity to drive and ignite influence. This gave birth to our Influence Contest and the Creative Youth Challenge platforms to discover, nurture and reward young creative minds. With these intellectual avenues, we’re setting a new agenda for the next 30 years as a group and by extension, Nigeria’s creative industry’’.

Narrating the Casers Group success story to journalists at the conference, Vice Chairman, Ikechi Odigbo identified perseverance, commitment and high premium on telling brand stories through influence as key components of the brand’s philosophy.

"Through the years, the quest to always do things better has enabled the premium positioning of Casers Group as a thought leader, change agent and builder of enduring client relationships. Our successes as a group is tied to commitment, dedication, and creative intellect brought to the fore by creative minds with our efforts right from our formative years with creatives for our first set of clients-First Aluminium, African Continental Bank, Mililo Rough Rider Condoms, Carnco and Globe Motors.

The Vice-Chairman added that the group’s decision to extend its tentacles to countries in West and Central Africa has made the group the leading force in both regions whilst adding value to its network of resourceful staffers with opportunities and schemes.

"In 2015, Casers Group expanded its frontiers beyond Nigeria by acquiring MAWAL Group, owner of MW Marketing Services.

"At the turn of the millennium in 2000, Casers became affiliated to DDB, one of the biggest advertising networks in the world/global advertising networks. Hence, their affiliation with Publicis was ended because DDB offered better competitive advantage and the opportunity to develop people. Our Child Education Scheme has eased the burden of payment of school fees for our staff’’.

From being a leading agency in Nigeria, Casers group has grown to become the largest regional agency in West and Central Africa with businesses in Nigeria, Cameroon, Cotedvoire, Congo, Benin, Guinea Conakry and Ghana.

Since inception, Casers Group has provided creative solutions to clients with laudable storytelling and creative mind-set.

The group’s core advantages include its recruitment philosophy of engaging the services of brand managers whose vista goes beyond client servicing to providing business solutions and thought leadership. The philosophy is still very much alive. The group’s creative process is all-inclusive. It is afusion of ideas from the client service, media and creative departments.

According to Enyi Odigbo, chairman of the group, "Casers is well-equipped for the future. We’ve entered into a strategic partnership with Space,a South African integrated marketing agency to learn best practices that will be adopted for our businesses in West and Central Africa. In the coming years, we’ll expand our business interests with beneficial partnerships and relationships.

"In developing our financial strength, we’re focusing on harnessing and exploiting aspects of our business that we are currently outsourcing. We’re shifting attention to commercial opportunities and strength beyond client businesses (campaigns). We’re well positioned for the future and the next 30 years of adding value to brands and businesses with creative solutions.

"We’ll continue to tell evoking stories for our clients and improve on what we have created in the past’’.

The Caser group consist of Magenta, a brand management and design company, Capital Media Limited, a media independent company, Activ8, a leading events and activation company, Nexus, an out of home company and BBDO, a global creative force are already’’.

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