The much talked about movie "Fifty" has emerged as the highest ever opening weekend in Nigerian cinema release, Set to hit N50m in 2 week and N100m in 4 weeks.
Get over "Star Wars: The Force Awakens," "Alvin and the Chipmunks", as Nigerian movie "Fifty" is breaking all records at the Nigerian box office against all odds.
The movie made N20m in a holiday weekend, emerging the highest ever weekend for a Nigerian film.
The movie which chronicles the lives of four fifty-year old women living in Lagos, has triumphed gallantly at the box office, consistently selling out shows in Ikeja, Abuja, Surulere, Lekki, Ibadan, Akure and other locations across the country.
For recording the highest-grossing opening weekend for any Nigerian film, "Fifty" is now certified as the Number 1 Nigerian film of the year, with Box Office analysts predicting that it should end in over N100m by the end of January 2016, a conservative projection based on the traditionally slow January period.
'Fifty' captures a few pivotal days in the lives of four Nigeria women at the pinnacle of their careers. Meet Tola, Elizabeth, Maria and Kate four friends forced at midlife to take inventory of their personal lives, while juggling careers and family against the sprawling backdrops of the upper middle-class neighbourhoods of Ikoyi and Victoria Island in Lagos.
Tola is a reality TV star whose marriage to lawyer Kunle never stood a chance thanks to an invidious family secret.
Elizabeth is a celebrated obstetrician whose penchant for younger men has estranged her from her daughter.
Forty-nine year-old Maria has an affair with a married man that results in an unexpected pregnancy and Kate’s battle with a life-threatening illness has plunged her into religious obsession.
The movie features beats from King Sunny Ade, titan Femi Kuti, German-Nigerian wunderkind singer-songwriter Nneka, who also features in movie alongside Tiwa Savage and Waje.
Executive produced by MO Abudu, directed by Biyi Bandele, "Fifty" is produced by Tope Oshin Ogun, with Malcom McLean as director of photography.
See photos from premiere below;