Try these enlightening moves from makeup pro Suzy Gerstein to reap max benefits.
Bright eyes look more awake, so apply a peach hue (it nixes discoloration), such as L'Oreal Paris Colour Riche Mono Eye Shadow in Little Beige Dress ($6, lorealparisusa.com), from the lash line to just below the crease.
Blend a rose-gold shade, like Bobbi Brown Eye Shadow in Antique Rose ($25, bobbibrowncosmetics.com), into the crease, which will create the illusion of depth, making your eyes look larger.
Sweep on a lengthener, like Revlon Super Length Mascara ($5, amazon.com), and let it dry. Then apply a second coat to the lashes at the outer corners, focusing on building volume there, which draws the eyes up and apart.
Choose a gel formula, such as Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner ($25, sephora.com), that closely matches the color of your lashes (brown for light hair, black for dark). Draw an ultrathin stroke (sans the winged effect) along the upper lid. Skip liner altogether on the bottom; it minimizes eyes.