22-year-old Casey Bennett is an Apple customer for life after this.
Bennett, a fifth-year psychology student at the University of Maryland in Baltimore County, was driving home from school on April 6, when another vehicle crashed into the side of his Jeep Patriot.
Suddenly, he was turned sideways, and his smashed Patriot was lying in the road.
"My car rolled over two or three times," he recalls. "The passenger side of my car was on the ground and I was hanging from the driver's seat."
Not only that, but his phone was also out of reach, seemingly leaving him unable to call for help.
For many, this moment would cue panic, and probably more than a few tears.
"Your first thought is, 'Oh my god, that didn't happen to me,'" he says. "Then, your next thought is, 'You need to figure out how you're going to get out of here."
Bennett, however, had an ace up his sleeve—or, rather, on his wrist.
"I remembered my watch," he says, matter-of-factly.
His Apple Watch, that is. As he explains, if you hold its Side Button down for about six seconds, it activates the device's SOS feature, which, after you then swipe the Emergency SOS, will call EMS, and send text messages to your emergency contacts.
From there, Bennett spoke with 911 from his watch until first-responders (and his father) arrived.
It was his first time using the feature, but it went off without a hitch.
"I think I would've really been freaking out had I not had the SOS feature," he says. "My car was on its side, and my phone was on the dashboard of the car, which is now on the ground. There's no way I would've been able to reach my phone to call for help. Just being able to talk with 911 for six minutes kept me pretty calm."
His car is totaled, but, thankfully, Bennett managed to survive the incident without any long-term injuries.
Instead, he has a story about the necessity of smart technology in a tight bind, as well as some newfound appreciation for his Apple Watch.
At first, he had bought the product for its biometric features.
He's an active runner, and appreciated the tracking tools it has to monitor your steps per day, as well as calories burned.
He's had multiple Watches since July of 2015.
Now more than ever, he can't imagine life without it. And, unsurprisingly, his friends feel like they now need one, too.
"All my friends never kind of understood why I had it," he says, laughing. "They now all want one. That became the major selling point for it."
Bennett certainly won't be without one anytime soon.
"I'm a pretty loyal customer."