Shower Beer also doubles as a hair conditioner, “so if you are into looking good rather than feeling good, I’ve thought of you too"
Behold, the answer to your prayers
You can, and should, drink any beer in the shower. Yuengling, Sierra Nevada, and Ballast Point, for example, all produce good beers that taste just fine when you’re standing underneath a steady stream of hot water. Even a nice PBR will work. But now a Swedish brewery has designed a beer specifically meant to be drunk in the shower, so if you’re stumped over what kind of brew to sip while you’re scrubbing your pits, wonder no more.
There are lots of moments that call for a good shower beer. Did you just finish a hard day’s work? Have a shower—and a beer. Are you meeting the boys for a night out on the town? Meet a shower beer first. Are you dirty, but also thirsty? You get the idea. So did the folks at PangPang brewery, who partnered with the creative agency Snask to create Shower Beer, the appropriately named pale ale that’s “sweet, but strong” and “meant to gulp in three sips while standing in the shower,” according to Snask’s website. (But if you need more than three sips, feel free. Do not rush your Shower Beer.)
Let’s meet PangPang brewery founder Fredrik Tunedal, the brains behind the beer. “The idea for a Shower Beer is a universal thing, I think,” Tunedal told Vice’s MUNCHIES. “As a brewer I work long and hard days, and when I come home I’m often covered in malt dust (my girlfriend actually calls me Mr. Malty Pants) and the shower is a gateway back to normal society,” he said, neglecting to omit a wholly unnecessary detail (the Mr. Malty Pants thing).
“Looking through the hashtag #showerbeer,” he continued, “it’s easy to see that people all over the world love that feeling of a hot shower and an ice cold beer. I just wanted to optimize the experience by trying to customize a brew for this glorious occasion.”
Mr. Malty Pants let Shower Beer sit for a while in PangPang’s primary fermenter before dry hopping and cold crashing it, which led to a soapy flavor, he told MUNCHIES. This means Shower Beer also doubles as a hair conditioner, “so if you are into looking good rather than feeling good, I’ve thought of you too,” he said. And we appreciate it.
The first batch of Shower Beer sold out quickly in Sweden, but Tunedal said a second run is on its way, thanks to popular demand. There’s no bad shower beer, but there’s only one Shower Beer, you know?