24/7 Live - Subscribe to the Pulse Newsletter!

2015 was the year for menswear in Nigeria. Men moved to a more stable place style wise, from designers putting out more versatile looks with great range, to everyday men making the effort to look better put together.

Ebuka donning the #YorubaDemon trend play

Ebuka donning the #YorubaDemon trend



We saw a lot of male fashion trends come and go last year, such as Dashiki, Fedora hats, slim joggers and many more. However, one of the biggest trends from the latter half of last year has to be the ‘Yoruba Demon’ trend.

Noble Igwe play

Noble Igwe trying out the #YorubaDemon trend



Now, the actual fashion trend is really ‘cropped agbada’, which has been around for long while but last year, the trend was put into cultural context and thanks to social media, the trend resurfaced with a bang.

#YorubaDemon trend play

#YorubaDemon trend



The trend is meant to be descriptive of Yoruba men, as the Agbada is the traditional ceremonial outfit for Yoruba men and the demon part may refer to the idea that ‘not all that glitters is gold’ but its spread beyond that as men of various cultures are donning the look.

YBNL crew donning the #YorubaDemon trend play

YBNL crew donning the #YorubaDemon trend



Rather than being a negative term, it’s being looked at as a fashion trend that showcases guys as being suave in traditional outfits. At the headies on the 1st of 2016, we saw the entire YBNL crew making a statement with the trend, led by Olamide in a green Agbada set.

With the trend being showcased in such a huge way on the very first day of the year and many more Nigerian men donning the look for the first Sunday of the year, we can’t help but wonder if this may just be the biggest menswear fashion trend of the year or just a passing phase. Let us know what you think.

What do you think of the #YorubaDemon trend?»

Do you ever witness news or have a story that should be featured on Pulse Nigeria?
Submit your stories, pictures and videos to us now via WhatsApp: +2349055172167, Social Media @pulsenigeria247: #PulseEyewitness & DM or Email: eyewitness@pulse.ng. More information here.