There are reasons patronizing Nigerian designers is a smart decision, take a look at five!
Truth be told a lot of these brands are still struggling with quality of work, originality and more but a few form quite impressive ones in the mix as they grow in quantity daily. On an average a properly planned fashion brand launches every three months in Lagos Nigeria according to observations.
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Some Nigerian based designers and their brands are worth every penny (same can't be said of some yet again) with their design concepts, careful details, construction as well as brand presentation (in form of labels/tags up till branded bags et al) and every other thing they represent.
Nigerian designers/brands have come a long way with some steadily introducing and improving season after season making sure their dedicated customers stay with them and so far they are doing just that.
There are reasons patronizing Nigerian designers is a smart decision, take a look at these five:
1. A Nigerian designer/brand understands the 'Nigerian body'
Most brands out of Nigeria know how to craft pieces for the average Nigerian body. An average Nigerian has a build that most designers are familiar with and they bear this in mind when creating those pieces.
With Nigerian designs, you usually don't need to tug and adjust as there's a high chance of snagging exactly what fits.
2. They are usually made to measure
Just like in 1 above, there's a high chance of reaching a designer to get exactly what one wants, from an altered design to specified details and more that suit personal taste which is a big deal for a style lover/enthusiast.
3. Weather friendly/practical as well as functional
Nigerian designers create pieces with weather friendly and practical fabrics that work all round season for clients. A lot of the brands especially the ones based in here understand functionality and weather which is infused in their designs.
A Nigerian brand won't make dresses or pants out of leather for instance or make accessories like thigh high boots except for limited editions which makes sense for the buyer. There are frustrating cases where shopping for loved pieces abroad but end up non-practical/non-functional
4. There's the foreign exchange challenge
Shopping Nigerian designed pieces is also a smart decision especially because of the recession which places the naira at an obvious disadvantage! Before shopping abroad these days, people compare prices and with the constant soaring of dollars and pounds, Nigerian made pieces are smart alternatives.
5. Why not buy Nigerian
It's great to just buy Nigerian! With the recession, it makes sense to put money back into the economy by buying Nigerian pieces and moreso when they are crafted to meet international standards especially where high street pieces!