Luxury brand faces backlash for appropriating 'Black Hair' for Pre-Fall 2016 Campaign

olamide olarewaju

January 21, 2016 1:43 PM

Luxury brand Valentino has faced a lot of criticism for appropriating 'Bantu Knots' for their Pre-Fall 2016 campaign...

A model from Valentino Pre-Fall Campaign

Valentino has faced a lot of criticism for appropriating '' for their Pre-Fall 2016 campaign.

READ:Valentino unveils Spring/Summer 2016 Campaign shot in Africa

The luxury brand not new to using African styles and cultural aesthetics for their campaigns only recently released an Africa inspired collection shot in Kenya with white models donning cornrows- a style synonymous with Africans.

The African culture has become an inspiration and influence in the fashion industry especially which top names have been using without crediting the history or story behind it.

Valentino has however being repeatedly criticized for using insignificant number of models of colour on the runway amongst other disregard for people of colour.

The brand is however known to dismiss people's criticism to do whatever they want! What do you think of Valentino's cultural appropriation?

READ:Peep Lupita Nyong's breathtaking Fall Couture looks for Vogue October 2015 editorial

Check out their S/S 2016 campaign shot in Kenya below.

olamide olarewaju