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Popular men's shirt label Tzar, has always had a recognisable style and way of showcasing their signature print shirts so the images we were a bit surprised by the designs we saw in their latest campaign.

It seems to have been a bit of a departure from their status quo.

Crisp and masculine, the campaign features a Tzar shirt worn, undone by a model who poses against the background of a clear blue sky and desert terrain.

One thing we can say they haven't lost is the masculinity and sexiness they always pass across and this campaign isn't any different.

It sure had the female folks a little breathless after seeing pictures from the shoot.

See photos in gallery.

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