Tokyo James Check out fashion brand's thoughtful A/W '16 campaign

Tokyo provokes our mind with his collection, as he asks; “what does freedom mean to you?” The creative director obviously seeks to understand the true meaning of freedom through the collection.

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Tokyo James' A/W '16 campaign play

Tokyo James' A/W '16 campaign

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Urban menswear fashion brand, Tokyo James, just released their Autumn/Winter 2016 campaign and it is quite artistic and thoughtful. The collection speaks to the depth of freedom and what it means.

Tokyo James' A/W '16 campaign play

Tokyo James' A/W '16 campaign

 

Tokyo provokes our mind with his collection, as he asks; “what does freedom mean to you?” The creative director obviously seeks to understand and dissect the true meaning of freedom through the collection.

Tokyo James' A/W '16 campaign play

Tokyo James' A/W '16 campaign

 

The collection consists of knit wear and formal wears, which debuted in South Africa Menswear Week 2016. The collection features thick textured and colorful designs with flower patterns. The brand is able to somehow merge wearability and artistic quality.

Tokyo James' A/W '16 campaign play

Tokyo James' A/W '16 campaign

 

The brand provokes creative thinking, asking,

“What does freedom mean to you?

Not Caring what peoples opinions of you are?

Not conforming to the social que in the society you live?

Being able to dress the way you want ?

The ability to speak your mind ,free from persecution?

Abstinence from ideologies so archaic

So tell us what does freedom mean to you ?”

Tokyo James' A/W '16 campaign play

Tokyo James' A/W '16 campaign

 

Credits:

Photography : Lakin Ogunbanwo @lakinogunbanwo

Styling : Funmi Fagbemi @vrcreativeagency

Models : Oluwadami Noah , Davidson , Chima Paul Boluwatife @bethmodelafrica

Press Contact : Bloody Gray

What do you think of the campaign?»

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