Ouch, just released its 2016 collection, on the 25th of February at BLD. The event doubled as the finale of the Ouch Man 2016 search as well as the unveiling of Timi Dakolo as the new ambassador.
Friends of the brand, including style influencers and fashionistas, were present at the private but grand event. The event, which held some major announcements, was hosted by Zina Anumudu and OUCH and Martini ambassador, Bryan Okwara.
According to the creative director, Uche Nnaji, “the 2016 collection themed ‘’My Way” is for the man who loves exclusivity in style, I am very happy to be associated with Bryan Okwara and Timi Dakolo this year and very proud of our new Ouchman ‘’
As a part of the festivities, award winning musician and the Voice Nigeria coach Timi Dakolo was announced as the new brand ambassador.
A vast number of celebrities and media personalities like Audu Maikori of Chocolate City Group, Adebola Williams, Noble Igwe, Ifeoma Williams, Victoria Kimani, Mai Atafo, Denola Grey, Shade Ladipo, Tewa Onasanya, Remi Adetiba, Swanky Jerry, Yomi Casuals, Danjuma and many others were present.
Finally, Model and actor Charles Ujomu was announced as OUCH man 2016 over 3 finalists, which included, Odache Obe a banker, Francis Egwuatu Mr Universe Nigeria and Otto Cannon winner Gulder Ultimate Search viewer’s choice.
The winner was revealed by Nigeria Country Manager Viacom and Image consultant Ifeoma Williams, RED Media co-founder Adebola Williams, Style Influencer/ CEO of 360 Noble Igwe and the Style Doctor Uche Nnaji.