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American plus-size model Tess Holliday who describes herself as a “body positive activist” released new photos for an Ad campaign, challenging the worlds perception of plus sized women.

The 29-year-old has revealed the stunning results of her first agency photoshoot on Instagram.

Tess who started her #effyourbeautystandards movement on Instagram in 2013, which got her signed with MiLK management, became the first model of her height and size to be picked up by a major agency.

Photographed by Catherine Harbour, the images show Tess Holliday confident and comfortable in her own skin.

She captioned the photos on Instagram saying;

 “So thrilled that I can finally share these images. I shot with @catherineharbour in London last month & this was the result… Thanks to my agent for pushing me out of my comfort zone!”

Tess also told The Daily Mail, “I think if someone doesn’t look at an image and feel something, you haven’t done your job. Whether it’s a negative or positive, it should evoke something in them. I want to challenge society’s perception of ‘beauty’ and what’s acceptable in our industry and the world. There is no one way to be a woman, or to be beautiful. We all deserve a place.”

This is one awesome way to make you and everyone around you feel good about your looks, no matter the size of your waistline.

View beautiful photos in gallery.

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