Segun Obagbemi, creative director of Metamorphostyle, has come a long way from his tobacco industry days. The classic menswear expert stopped by Pulse to discuss his brand and love for menswear.
Segun Obagbemi started his lifestyle brand, Metamorphostyle, after taking an early retirement after working in the tobacco industry as a brand manager for about 20 years. He always had a passion for menswear and all things sartorial. Now, he gets to express that openly through his brand, Metamorphostyle.
According to the menswear enthusiast, “I have always had an interest in menswear to understand how they are made...it’s a natural extension of the human being...it connotes strength.”
Once he decided he wanted to explore this passion, he went back to school for another master’s degree. Also, he never quite got any formal training for menswear design, except for a keen interest and personal research and study and he learned a lot that he decided to share with other people through his new series, Sartorial conversations.
He says that he is not trying to sell them anything...just to educate. Part of what has helped him over the years is his passion for travelling, where he gets to experience people’s cultures first hand, what they wear and their indigenous arts.
The first of his sartorial conversations featured Ghanaian suit maker, Kwaku Boateng Akuoko of the Brommon brand, who he has been friends with for a few years and has also been a client of, because of his eye for detail.