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Africa’s premium men fashion and lifestyle brand OUCH kicks off its search for the next Ouch ambassador. The leading luxury men’s fashion brand has started a campaign tagged the #TheOUCHman2016.

Bryan Okwara play

Bryan Okwara



Past Ouch men have included prestigious personalities such as Fela Durotoye, OC Ukeje, Bryan Okwara, and Melvin Orji. The new #OUCHman who will be revealed late February 2016.

If you think you stand a chance at being the new #Ouchman, all you have to do is:

  • Follow @ouchaholics on Instagram

  • Post your picture, profile and why you should be the #OUCHman.

  • Tag Ouchaholics on Instagram

  • Use the Hashtag #TheOuchMan2016


  • Send an email with your picture, profile and why you should be #TheOuchMan2016 to theouchman@ouchonline.com

This may be a great start for one sartorial gentleman out there.

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