Jay Osbie releases a rich mix of colours and trendy styles for new 'Ibaka' Dashiki collection...
The exciting summer collection of the trendy 'Dashiki' style was done in rich hues as chocolate, navy blue, black, turquoise and white with intricate warm embroidery details to herald the season.
The modern trad look became a hit especially this year with men and women jumping on the trendy look usually paired with matching slim fit bottoms.
For Jay Osbie, the muses were featured rocking the trend crisp and bold colours (in varying skintone showing anyone can wear the look just perfect) indicating trad looks can be modern, neat and super stylish.
"Dashiki has been a major part of West African fashion since the 1920s and the style has been reinvigorated due to the ongoing African fashion renaissance. The Ibaka collection by Jay Osbie is superstyled for the modern man"; creative director of Jay Osbie, Adejuwon Isola-Osobu revealed about the style that has taken over men's (even females rock the trend) modern trad looks.
The shoot features Pulse's Richard Tanksley and Chuey Chu with Jay Osbie's CD Adejuwon Isola-Osobu himself. Are you loving the new campaign?
Styling & Direction- Sayedero Enytan of fashionengineer.com