Kendall Jenner Mango faces backlash for unveiling reality star as face of '16 Spring collection

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Mango has faced serious backlash since unveiling Kendall Jenner as face of its latest campaign.

READ: Kendall Jenner announced as new face of Mango

Kendall Jenner for Mango play

Kendall Jenner for Mango

(Mango)

 

The brand (Mango) announced the reality star and fast rising model as the face of Mango's Tribal Spirit Campaign (Spring 2016) and social media went into a frenzy. The backlash directed at the brand saw people reacting to using the model to portray a' tribal campaign'  which most saw as unreasonable.

READ: Mango launches Premium Winter 2015 Evening Collection

People reacted to Kendall Jenner as face of Mango Tribal Spirit 2016 campaign play

People reacted to Kendall Jenner as face of Mango Tribal Spirit 2016 campaign

(Twitter)

People reacted to Kendall Jenner as face of Mango Tribal Spirit 2016 campaign play

People reacted to Kendall Jenner as face of Mango Tribal Spirit 2016 campaign

(Twitter)

People reacted to Kendall Jenner as face of Mango Tribal Spirit 2016 campaign play

People reacted to Kendall Jenner as face of Mango Tribal Spirit 2016 campaign

(Twitter)

People reacted to Kendall Jenner as face of Mango Tribal Spirit 2016 campaign play

People reacted to Kendall Jenner as face of Mango Tribal Spirit 2016 campaign

(Twitter)

 

The brand however remains confident that the 'Keeping Up With the Kardashians' star is the best model for the job. "We thought that she was the best model to embody this trend," . "And obviously the upside with that is that, as a model, she's very professional. She works fantastically. As a celebrity, she has huge repercussions in the market and among her followers." Daniel López; Mango's Vice President told Women's Wear Daily.

READ: Kendall Jenner  shows off costumed look for LOVE magazine

What do you think about Mango's decision to use Kendall Jenner as the face of the Spring 2016 Tribal Campaign?

Check on some of the tweets above and the star's ad for Estee Lauder below.

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