Herieth Paul Tanzania model becomes the new face of Maybelline

The model says it is an opportunity thrown at her to continue the celebration of black women

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20-years-old Tanzanian fashion model Herieth Paul climbs to another level of success as Maybelline make her the new face of their cosmetic brand.  

Herieth Paul play

Herieth Paul



Herieth Paul has walked the runways of Diane von Fürstenberg, Lacoste, Tom Ford, Calvin Klein, Armani, Cavalli and 3.1 Phillip Lim, joins the ranks of Jourdan Dunn, Gigi Hadid, and Adriana Lima.

Herieth Paul play

Herieth Paul on the runway



It’s such a big deal, I’ve always wanted to be part Maybelline, they have such strong women,” says Herieth Paul

For the excited Tanzania model she says it is an opportunity thrown at her to continue the celebration of black women and also to change the face of the modeling industry for minorities.

Herieth Paul play

Herieth Paul



There is a lot of work that needs to be done, because out of 100 per cent of models, there are only two per cent black, and three per cent Asians, so we need to change the numbers,” she said. 

“I actually got a lot of emails and messages saying ‘you’re such an inspiration, you’re a black girl, you have short hair, that’s not the ideal that society thinks is beautiful, you have to have blond hair and blue eyes.

“I always knew I could do it, I just had to put in all of the work, and finally all the work is paying off,” she added

See more photos of Herieth Paul in pulse gallery above

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