Ellen Degeneres launches lifestyle brand; ED
Comedian and talk show host; Ellen Degeneres has unveiled her lifestyle brand, ED with a debut collection.
The line named after Ellen Degeneres' nickname by wife Portia de Rossi features classic American pieces with a focus on simple, tailored pieces like polo shirts and knee-length shorts.
Apart from one t-shirt dress included, the entire debut collection consists of separates. The accessories in the collection include caps and bracelets with inspirational words.
The pieces are priced from $8 for a pin to $365. The brand launched exclusively online yesterday 30th June 2015 at EDbyEllen.com