Contemporary fashion brand Elan Red teams up with Ifeanyi Nwune for Spring/Summer '18 menswear collection. See the campaign.
The contemporary fashion retailer teams up with menswear brand/designer (Ifeanyi Nwune) for a collection set to be exclusively revealed on Sunday 2nd July 2017 at the brand's third summer party at the new flagship in Lekki.
The brand's creative director Lara Cole who also owns womenswear brand Amarelis reveals the need to fill the increasing gap in menswear staples inspired the move to collaborate with menswear brand; Ifeanyi Nwune for the strategic collection.
The new collection features dense shirts, flattering shorts, stripped tees, loose button detailed shirts and more summery styles for the modern man.
We are "opening up the male market as most people these days focus on female designs" Lara Cole shares about the collaboration. "The brand will also launch a wider menswear corner to accommodate the first ever collaboration with menswear designer, Ifeanyi Nwune for Spring/Summer 2018" she told Pulse.
Amongst bits set aside for the exclusive reveal includes discount shopping from Nigerian brands in store, a one-on-one with in-house beauty brand Adella Makeup amongst a day of finger foods and bubbly.
The new flagship boasts of a brand new accessible location with a fresh design that reflects a modern look and feel that features an Instant beauty room with Adella Makeup; Instant Glam.
Date: Sunday, July 2nd, 2017
Time: 2.00 pm – 7.00 pm
Venue: Shop B5, Block 20, Greenville Mall, Admiralty Way, Lekki Phase 1, Lagos.