Donatella Versace Legendary designer fronts Givenchy Fall 2015 campaign

Donatella Versace is unveiled as the face of Givenchy's Fall 2015 ad campaign in a first of its kind ad.

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Riccardo Tisci, Donatella Versace for Givenchy Fall 2015 campaign play

Riccardo Tisci, Donatella Versace for Givenchy Fall 2015 campaign

(Instagram/Riccardo Tisci, Mert & Marcus )
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In unusual news, Donatella Versace has been unveiled as the face of Givenchy's latest ad!

While it's common to see designers fronting campaigns for their own brands, a designer fronting for another brand is a a rare thing but with Riccardo Tisci this is happening for the first time.

Givenchy's creative director; Riccardo Tisci took to Instagram yesterday, Tuesday  28th April 2015 to announce that Donatella Versace will star in the brand's Fall 2015 ads, as part of a "Givenchy Family" campaign, he posted, “So proud and honored to introduce my new ultimate icon: Donatella Versace…Givenchy Family Campaign

Riccardo Tisci is known to employ unconventional model casting using transgenders, albinos, actresses and so on.

The pair pose in a black and white image captured by Mert & Marcus styled by Carine Roitfeld.

The designer scores a first choosing an established designer to front his own brand, bold move!

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