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French luxury goods brand; Dior has unveiled fourteen year old Israeli model Sofia Mechentner as its newest face.

14 year old Sofia Mechetner raised a lot of eyebrows when she was unveiled as new face of Dior play

14 year old Sofia Mechetner raised a lot of eyebrows when she was unveiled as new face of Dior

(Daily Telegraph)

 

The announcement is already gathering a lot of reactions on social media where people have raised their concerns over exposing the young girl to the 'wild world of modelling'.

The 14-year-old recently walked a Dior show this year wearing a provocative sheer gown which raised some eyebrows, only recently the brand tapped sixteen year old Lily-Rose Depp as face of their Fall/Winter 2015 Pearl eyewear collection

14 year old Sofia Mechentner recently walked for Dior play

14 year old Sofia Mechentner recently walked for Dior

(Huffpost)

 

In the US, the CFDA has changed their guidelines to include an age-limit of models not younger than age sixteen for runway shows especially, however not all parts of Europe (and beyond) follow these same rules

According to a report by ABC, the contract (with Dior) is worth $200,000 which people see as another avenue to negatively impact the teen!

14 year old Sofia Mechetner is new face of Dior play

14 year old Sofia Mechetner is new face of Dior

(Twitter)

 

What do you think of teenage models representing major brands? Watch a Dior ad below.

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