Sly Monay, a fashion designer who is about to release his newest collection, recently did a photo shoot at the Lagos Court of Arbitration
Ayoola Sulaimon Monayojo is entrepreneur with a Master’s degree in Business Administration (MBA) from Cardiff University and also a member of ACCA. Sly Monay Group deals in products and services with units like Brainz Record Company, Sly Monay fashion house, Sly Monay Laundry Service and most recently, Grillz Restaurant and Bar.
On Saturday August 1, 2015, the fashion designer had a shoot for his newest collection which is based on a strong mantra/slogan- Unique designs that define your lifestyle. The acronym that best describes Sly Monay is S.I.D.S
D- Democratic Luxury
S- Superior quality
According to him "Creating this collection took a while and we faced quite a number of challenges, I knew I wanted the fashion label to be innovative and different from what is currently in vogue, so it took me months to get an idea and the idea was the '1 native, four events' theme- Wearing one native to several events same day (the pictures will illustrate and explain better), hence the innovation."
He went further to say "We wanted a very stylish native collection which can serve as an alternative to suits on red carpets and formal events', hence, Style. We wanted to create ordinary items for extra ordinary people which are at the same time extraordinary items for ordinary people, hence, Democratic Luxury. Both the trading up strategy of masstige brands and the trading down strategy of luxury brands make luxury-like products accessible for middle class consumers.
Also, the fast rising photographer Dola Posh had something to say about the shoot "The shoot was amazing and fun at the same time. I loved working with Sly and the models and I didn't have any challenge shooting this. All I had to do was to shoot and have fun! And the models on set, they listened to directions really well and they were ready to try new things"
Male models: Bryan Okwara, Kenneth Okoli, Bolanle Ninalowo, Kunle Rhemmy, Chuks Anyaduba, Joseph momodu.
Female models: Adesua Etomi, Linda Osifo, Racheal Isaac.
Make Up: Creamy Mimi's Makeover
Photographer: Dola Posh, Birthrite Photography
Location: The Lagos Court of Arbitration, Marwa bus-stop, Lekki.
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