Rémy Martin Cognac launched its new global campaign in Nigeria on Thursday 12th of November at the XO Centaur club.
The House of Rémy Martin joined the ‘brand influencers’ who have been recognized for their individual multi-talents – (DJ Jimmy Jatt, Falz and Noble Igwe) and the press to officially launch the campaign.
The CEO of Rémy Martin (Eriv Vallat) gave a presentation and had a one on one session with the press. The new campaign “One Life/Live Them” encourages consumers to explore and celebrate all their talents. It is a call to live richer, larger lives, to expand the horizon and seize all the wonderful opportunities that life can offer, beyond the one-dimensional paths that former generations could have embraced.
Keep a look out for some of the other men Remy Martin recognizes and admires over the coming months.
About the Campaign
The campaign tagline, One Life/Live Them®, which assumes its grammatical accident, identifies that today’s consumers are not defined by one talent or skill, but are multi-faceted and should be applauded for their many passions.
Rémy Martin remains committed to the core principles and values that its founders used to establish the company more than 290 years ago. Supporting the community, highlighting skills and revealing the talents of people and nature, honoring craftsmanship and embracing the luxury of time enables Rémy Martin to cultivate the most premium products. It is this depth of history and skillful mastery that goes into every bottle of Rémy Martin Cognac.
Check out Remy Martin photos from pulse gallery below