The Association of Music Artistes Managers of Nigeria (AMAMN) starts training of its members to sanitize the artiste management sector and help improve the service.
The aim was not only to guide and direct upcoming artiste managers, but also to share ideas, challenges and solution so that the profession of artiste management is improved and better practiced. Titled “The ABC of Artiste Management”, the seminar had speakers like Akinyemi Ayinoluwa, Esq.,a seasoned entertainment lawyer who spoke on ‘The Dotted Lines”, covering what to look out for and include in contractual agreements between the Artiste Manager and the Artiste and also with the record label. Ms Emem Ema, a talent manager, film producer and trained lawyer also took members on “The Business of Artiste Management’, with emphasis laid on the business aspect of artiste management and graphic representation of the financial flow in the music and entertainment industry and how an artiste manager can tap into it for their client. Mr. Ben Omesiete, a talent manager, spoke to the audience on “Creating and Managing unique Brands”, while Mr. Edi Lawani, a talent and event manager expert, capped it up with a training session on ”Artiste and Event Management Basics”.
The President, Sijuade Adedokun popularly known as OBASIJUADE said event was meant to address the basics of the profession and refocus members and practicing artiste Managers on what these basics are and from the response of participants, these aim were achieved. Lastly, membership certificate and Identity cards were given to members who had completed their registration process with the Association, with more still to be given once their registration process is completed. The President, Obasijuade wishes to bring to the notice of the public the need to engage qualified and trained Artiste Managers, as only professionals can ensure value for the funds invested by clients and the public in engaging the services of an Artiste.