Contest Heats Up

wemi esho

August 18, 2014 10:49 AM

After a long contests 100 young male and female model prospects were shortlisted

After a long contests 100 young male and female model prospects were shortlisted during the final casting in Lagos for this year’s Aquafina table water sponsored Elite Model Look Nigeria. The four judges had a herculean task picking the 50 males and 50 females from the beehive of over 4,000 well-chiselled, nice looking youngsters. The pre-qualified 100 aspiring models will undergo further selection process for the final 30 that will go into the Boot Camp.

Elite Model Look is the most renowned international modelling contest that attracts “more than 350,000 participants every year, from 800 cities, 70 countries and five continents. It is unique in providing the opportunity for young girls to enter the fashion world, become models and make fabulous careers.”

Aquafina table water, from the makers of Pepsi has been sponsoring the Elite Model Look Nigeria since 2013. This year, male models have been given opportunity to be part of the global cast for Elite Look. The winners in the male and female categories will represent Nigeria at the global contest and stand the chance of winning $150,000.

Commenting on Aquafina’s sponsorship of the Aquafina Elite Model Look Nigeria, Head of Marketing, Seven-Up Bottling Company Plc, Mr. Norden Thurston said: “Aquafina table water as one of the biggest water brands in the world is delighted to partner with Elite Model Look to give young Nigerians a platform to aspire to the zenith of international modelling and fashion. We believe that beauty comes from within and is a function of clean and pure habits, especially eating good food and drinking clean water; this creates a synergy for Aquafina with ‘Elite Model Look Nigeria’ as the participants portray the benefits of drinking ‘purity guaranteed Aquafina Premium water.”

Thurston said both PepsiCo and Seven-Up Bottling Company believe in the talent and ability that resides in the Nigerian youth and have consistently provided opportunities for them to express themselves, be it in music, football or education through a number of consumer empowerment schemes.

Some of the pre-qualified contestants expressed delight with Aquafina for giving them this once in a lifetime opportunity to live their dreams of becoming international models. Neoma Anosike, the 18 year-old school leaver won the 2013 edition and had an impressive showing in the global contest in China where she represented Nigeria. Other super models such as Cindy Crawford, Gisele Bundchen, Chika Emmanuella all emerged from this platform.

First runner-up in Mr. World contest and current Mr. Nigeria, Emmanuel Ikubese, thanked Aquafina for sponsoring Aquafina Elite Model Look Nigeria, as such youth-oriented platforms paved the way for his discovery.

This year’s edition promises to be very exciting and colourful as Aquafina and Elite Model Nigerian Look management have put everything in place to make it a memorable event

wemi esho