Pepsodent unveils Super Dentists in its commitment to building a cavity free Nigeria, through its brush day and night campaign, which is a global best practice to maintaining healthy oral profile.
Pepsodent has unveiled Super Dentists in its commitment to building a cavity free Nigeria, through its brush day and night campaign, which is a global best practice to maintaining healthy oral profile.
Four dental cartoon characters have been introduced to help drive the culture of a healthy oral lifestyle among children.
Bunmi Adeniba, Category Manager, Oral Care, Unilever Nigeria said Pepsodent hopes to reach 10 million children in Nigeria by 2020 to inculcate the habit of brushing twice daily and act as change agents to influencing their parents to do same.
She said that not only does tooth decay cause children pain and discomfort, but Pepsodent believes that it also risks having an adverse effect on children’s futures, causing them to miss school, potentially damaging their development at school and career prospects.
Among other school programmes planned to educate children, the Super Dentists cartoon characters will be used to drive conversation among kids to learn the importance of brushing day and night.
Unveiling the Super Dentists to the media include: the Honourable Minister of Health, Dr.KhaliruAlhassan; President of the Nigerian Dental Association, Dr.OlabodeIjarogbe; Representative of the Lagos State Deputy Governor, Dr.ModeleOsunkiyesi; stakeholders from the health sector and over 1,500 school children amongst others who graced the World Oral Health Day 2015 celebration on Friday, March 20 with the theme Smile For Life,organised by Pepsodent and NDA in Lagos.
View photos from the event in gallery.