Tiwa Savage is face of beauty brand, see moments from the launch

olamide olarewaju

September 14, 2017 4:23 PM

Profectiv Mega Growth unveils Tiwa Savage as face at an exclusive launch held in Lagos. See all the fun moments.

The formal unveil of Mega Growth Profectiv after announcing Tiwa Savage as face for the brand at a press conference earlier- easily had the biggest launch party for a beauty product.

The event which had Kaylah Oniwo as host for the night kicked off with a fashion showcase featuring models in different dazzling looks complete with different hairstyles to complement their looks detailing hairstyling inspiration for different hair types using Profectiv Mega Growth.

The launch was followed by the grand reveal of the product and the first TVC featuring Tiwa Savage as the new face of the brand. The beauty product was afterwards presented to invited guests which included beauty influencers, beauty bloggers, haircare experts, resellers, retailers and more.

Tiwa Savage held the hall filled to capacity spellbound with electrifying performances with a raffle drawn later to give away an Iphone7. Other activities including performances from dance troupes kept people glued to their seats amongst other interesting bits for the night. Guests were treated to buffet styled dining to round off the night in grand style.

Profectiv Mega Growth is an innovative Crème on Crème No lye relaxer offering premium hair manageability and affordable prices from Strength of Nature, a beauty company in the US with a stellar history of providing exceptional and effective hair care products for African women in all parts of the world.

One of the most outstanding feature of the product is how it comes in the exact required amount leaving no room for under or over application or wastage.

The product is marketed through leading Nigerian FMCG company, Godrej Nigeria limited.

olamide olarewaju