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The Dancing With the Stars judge, Julianne Hough transforms her platinum blonde locks into a gum pink hair do and announced the hair change via her blog on Tuesday, April 7.

"It was time to shake things up. So I went…PINK!!!" she wrote on Juliannehough.com.

"I love to experiment with my looks by way of beauty products, styling tools, and sometimes even taking things a step further, remember last year when I chopped off all my hair?" she wrote, calling out her edgy pixie. 

Concerning her reason for adopting this eccentric look, Hough was inspired by the meaning of one particular rainbow shade.

"So why did I decide on the color pink this time? Because pink is the color of kindness!" she wrote about the color, styled by Riawna Capri of Nine Zero One Salon. 

The dance pro even offered tips on how to select the perfect pastel shade.

“Something about purple hair and green eyes always work,” she wrote. “Blue eyes can pull off pink so well, and with brown eyes it really depends on skin tone, but they have the most potential to pull off all colors.”

View photos of Julianne Hough and her new look in gallery.

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