Skincare and beauty giant; Elizabeth Arden has signed Model; Behati Prinsloo as the new face of a brand new fragrance coming from Juicy Couture later this year.
Elizabeth Arden signs Adam Levine's wife
Elizabeth Arden has signed Adam Levine's wife; model, Behati Prinsloo asthe new face of a new fragrance.
Behati Prinsloo
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![The eldest daughter is constantly bothered about taking care of everyone and everything [Adobe Stock]](data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20width%3D'100'%20height%3D'100'%20data-ring-placeholder%3D'1'%3E%3C%2Fsvg%3E "The eldest daughter is constantly bothered about taking care of everyone and everything [Adobe Stock]")
Prinsloo who is married to Maroon 5 singer; Adam Levine will front the campaign for the fragrance set to be revealed in July.
Elizabeth Arden who owns Juicy Couture's fragrance license revealed they chose Prinsloo because she "is a dynamic woman with global appeal".
According to a statement released to WWD by Robin Mason, senior vice president of global marketing at Elizabeth Arden, the brand stated, “The new Juicy Couture fragrance makes a statement, and in Behati we found the perfect girl to capture the spirit of the brand".
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