Watch this short (#ChooseBeautiful) campaign by Dove and share what 'entrance' you would choose...
Unilever owned personal care brand; Dove has unveiled a brand new #ChooseBeautiful campaign (for women to feel good about themselves).
Dove is known to unveil periodic campaigns for women to get more comfortable in the own skins, over the years they have released a lot of campaigns to help the average woman's self esteem.
The #ChooseBeautiful campaign was launched as a result of a study by the personal brand (Dove) that about 96% of women wouldn't describe themselves as beautiful as they would rather choose to describe something about them is beautiful.
The short video essentially encourages women to feel more confident and actively choose to feel beautiful, using a visual demonstrative 'poll' for the women.
In a statement released for the campaign, it was stated that, “women make thousands of choices each day — related to their careers, their families, and, let’s not forget, themselves, feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day...."
Watch the video and share which 'entrance' you would walk through.