The facial skin is delicate,fragile and should be handled as such, beauty routine like applying a facial should also be done carefully, watch how...
The facial skin is delicate and should be treated as such. Rubbing and tugging unnecessarily at the facial skin affects it in the long run.
Applying cream to the face should be done softly, carefully making sure the product gets into the skin (facial) as against pulling the delicate/fine/fragile parts that make up the facial skin.
Leslie Okoye of Cookieskin demonstrates with a model in a short video just how to do this, check on it above.