Beauty Products Unilever Nigeria unveils its new Lux classic collection

The new Lux variants were introduced with a fashion show by one of Nigeria’s creative fashion designer, Mai Atafo.

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Unilever Nigeria unveiled its new Lux classic collection with a red carpet event which, took place at Eko Hotel and Suites, was a gathering of celebrities from all walks of life- Kaylah of Cool FM, Eku Edewor and Dolapo Oni to mention a few.

The new Lux variants were introduced with a fashion show by one of Nigeria’s creative fashion designer, Mai Atafo.

Each dress depicted Lux’s ability to ignite the spark - Atafo said he was inspired by Lux soaps infused with fine fragrance & Lux promise to leave women with irresistible soft fragrant skin.

Similar to The collection on display by Atafo came in five different designs depicting Lux’s five new alluring variants.

Delicately, luxurious and synonymous to each of the new Lux variants, the outfits can only be described as sensuous, sassy, indulgent, unique and classy.

The pink floral dress which was inspired by Lux Soft Touch Beauty Soap set the stage. It was an elegant  dress,

The second outfit was a long flowing dress with a detailed velvet bodice representing Lux Velvet Touch Beauty Soap. It communicated the message of softness, which is also an attribute of the new Lux beauty soap.

The third outfit was a wedding dress, crafted to denote Lux Soft Caress Beauty Soap, is a silky, smooth, yet luxurious dress.  Glamorously white in colour, this outfit can easily ignite the spark in every lady’s spouse.

The fourth dress on the runway was a simple piece which depicted Lux Shake Me Up Beauty Soap –a refreshing dress with smooth flowing fabric, one that would make any wearer of the dress & their significant other feel fabulous!

The last on the runway, was a blue sequined detailed dress inspired by Lux Wake Me Up Beauty Soap.

Atafo said he took elements within the soap such as refreshing mineral salt, seaweed and a dash of cooling menthol to represent the reawakening effect of the soap.

Introducing the new Lux classic collection, the Brand Building Director, Unilever Nigeria Plc, Mr. David Okeme noted that, “Because we know relationships alight with a dash of seduction, we hereby introduce our renewed Lux Classic Collection, infused with delicate floral notes and moisturizing SilkEssence.

Our transformed classic soap range sensuously lathers and scents, leaving your skin irresistible to touch”.

View photos from the event in gallery.

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