#RunYourRace 7up invites Nigerians to 'Run Diff' at the Lagos City Marathon 2017

For two days now, Nigerians on social media have been tweeting, posting and graming the cool, inspiring and hilarious ways they plan to run their lives in 2017

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7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017 play

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017

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For two days now, Nigerians on social media have been tweeting, posting and graming the cool, inspiring and hilarious ways they plan to run their lives in 2017 with #RunYourRace.

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017 play

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017

 

And just hours ago, 7up, the official beverage of the Lagos City Marathon, revealed the full story behind #RunYourRace.

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017 play

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017

 

And yes, it’s about the Lagos City Marathon, the 2nd highest ranking marathon in Africa!

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017 play

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017

 

According to the 7up social media team, the hashtag was created to launch the 7up theme for this year’s marathon -RunDiff, Run Your Race, Lagos.

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017 play

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017

 

The 7up RunDiff, Run Your Race message is;

“Lagos come out and run your race at the marathon. Come out and run for what you care about. Come out and run, even if it’s because you just want to take cool selfies or you like running with your friends. Come out and express your uniqueness. Come out and run diff!”

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017 play

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017

 

This simply means 7up is making this year’s marathon about you, what you care about, however, you want to run and for whatever reason, you are running the marathon. This is cool because it brings the fun into the marathon.

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017 play

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017

 

This year’s Marathon taking place on the 11th of February will witness the participation of thousands of professionals and amateurs with over a hundred elite athletes from every corner of the globe pounding the streets of Lagos, showcasing your city, my city, Our Lagos. This marathon will host ‘You’ with your uniqueness.

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017 play

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017



You know what is even more exciting? The first prize is a whopping $50,000, with several other amazing cash prizes for different categories of winners. There are even Prize Monies for the first to the 20th Nigerian that finishes the race. Does this get any better?

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017 play

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017

 

While all these sound exciting, this message is meant for people that have been preparing for the marathon. The marathon is an endurance sport that requires a lot of discipline.

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017 play

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017

 

So if you are not fit, don’t panic, you can be part of the 7up Run diff online. Follow 7up Nigeria on Instagram, twitter, and Facebook for more details or join the conversation on #7UpRunDiff #RunYourRace. To register for the Marathon, or to get more information on the routes, visit www.lagoscitymarathon.com. It’s going to be a diff Marathon.

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017 play

7up invite Nigerians to 'Run Diff' at the Lagos City Marathon 2017

 

7Up…. The Diff Is Clear.

This is a feature by 7Up Nigeria

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