Heineken launches Lagos Fashion and Design Week Autumn/Winter 2017 collection

chika ebuzor

April 1, 2017 1:13 PM

Present at the launch were Omoyemi Akerele, Lisa Folawiyo, Adebayo Oke-Lawal, Simi Esiri, Bola Balogun, Derin Odugbesan, Richard Akuson, Noble Ezeala, among several others.

The best of the Lagos fashion industry graced the launch of Heineken Lagos Fashion and Design Week Autumn/Winter 2017 collection which held at the Red Door Gallery, Victoria Island, on Thursday March 30, 2017.

With Heineken as the headline sponsor of LFDW, the HeinekenLFDW AW17 show is a 3-day event that will see top Nigerian designers exhibit their designs in an installation format. The AW17 exhibition is aimed at bringing the Heineken LFDW in line with the global fashion calendar while giving fashion designers an opportunity to showcase their work.

Operating under the theme ‘Identity,’ Heineken LFDW AW17 will kick off today March 31 and will run till Sunday April 2, 2017 at the Red Door Gallery.

The 3-day presentation will feature top Nigerian designers such as Orange Culture, Maki Oh, AAKS, Gozel Green, Kelechi Odu, Post Imperial, Shem Paronelli, Lisa Folawiyo, and Ré.

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Enjoy Heineken Responsibly

Heineken continues to integrate its responsible consumption program into all activities. 'Enjoy Heineken® Responsibly (EHR),' our global brand-led approach to promote responsible consumption, first launched in 2004. Whilst the Enjoy Heineken® responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.

HEINEKEN employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally. We also work in partnership with many stakeholders to encourage responsible attitudes and to understand and address alcohol misuse.

chika ebuzor