Taofick Okoya in 2007, created a doll that Nigerian girls could identify with. His creation 'Queens of Africa' cost roughly £4.50 and aim to promote strong feminine ideals.
A Nigerian man is making headlines all over the word after creating a doll that is outselling popular fashion doll, Barbie.
Taofick Okoya in 2007 created his own African doll after he couldn't find a black doll in the shops as a gift for his niece.
The African doll made by the 43-year-old Taofick Okoya, is called Queens of Africa.
Nigeria is fully represented by the doll as it models three of the country’s biggest tribes and aims to promote strong feminine ideals like lover, peace and endurance.
The doll, which comes with traditional outfits and accessories, costs around £4.50 (N1271).
According to Reuters, Queens of Africa is selling up to 9,000 units a month which is a staggering 15 per cent of Nigeria’s toy market.
In an interview with ELLE Taofick Okoya said his mission is to make Queen of Africa a symbol of hope, trust, and confidence by promoting African history, culture, and fashion.
Taofick Okoya also revealed hopes that his creation will have a positive impact on is his daughter, who, he said, once wished she was white.
“It made me aware that I needed to make her proud and happy being a black African girl, and not limit it to her alone as this was a common trend among the younger generation. The Queens of Africa became a platform to achieve this,'' he said.