ADVERTISEMENT

Ghana based womenswear label rebrands to Nadrey Laurent {Exclusive}

Ghana based womenswear brand Totally Ethnik rebrands to Nadrey Laurent, launches beautiful debut collection under new name

Nadrey Laurent SS'17 'Colors of Earth' Collection

The Accra, Ghana based Ivorian fashion label launched officially in 2013 kicked off the rebrand with a vibrant debut SS'17 collection tagged 'Colors of Earth' telling the brand's "story of evolution".

Inspired to give a stronger identity and a deeper meaning to the successful brand, the brand's creative director and CEO Marie Kipre chose a more personal meaning for the brand's new identity.

She told Pulse; "Nadrey in Bété (a language in Cote D’Ivoire) my dialect means My heart, My love while Laurent is my Father, My Strength and My Pride. Bold, serene and always elegant, my father, “Nadrey Laurent” has become my inspiration".

ADVERTISEMENT

"Nadrey Laurent is a story of evolution, our inspiration for a new fashion brand, a more personal meaning and a stronger identity. On this new journey, we are propelled to dream bigger, push further, achieve greater. Nadrey Laurent is an invitation to an effortlessly chic yet undeniably refined lifestyle".

The debut 'Colors of Earth' collection for Nadrey Laurent features an electrifying pop of colour and the expert lavish tailoring the brand is synonymous with.

The collection takes on earthy tones like mustard, orange, brown and desert sand in African fabrics including batik and 'faso dan fani' with rich lace, crepe, satin and knit fabrics amongst others.

ADVERTISEMENT

“Colors of the Earth” collection revolutionizes Nadrey Laurent’s mission to create apparels with appealing inspiration that convey Elegance, Luxury and Essence” the creative director Marie Kipre shares about the collection.

"This collection initiates the new journey by showcasing our potential to embrace a more unique personality.  It shows the warmth and beauty of our persona through colorful prints, orchid appliqués, sequins and other embellishments" she says as she breaks down the collection for Pulse.

See the looks off the debut collection below.

Credits:

Photography- KlassyFilms

ADVERTISEMENT

Models - Naadei, Kenza & Nii Otoo

MUA- Makeup by Asare

Stylist- Sarah Ferdjani

Accessories- Odara, Muggs Jewellery

Director- Mareep Production

ADVERTISEMENT

Designer- Marie Kipre

Brand- @nadreylaurent

Visit www.nadreylaurent.com

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

5 reasons Easter was more fun when we were children

5 reasons Easter was more fun when we were children

5 things you need to do immediately after sex

5 things you need to do immediately after sex

Do you have to go to church on Good Friday and Holy Saturday? We explain

Do you have to go to church on Good Friday and Holy Saturday? We explain

There are many things you should not do on Easter

There are many things you should not do on Easter

The Skilled Awards 3rd edition a big success in Bowen University

The Skilled Awards 3rd edition a big success in Bowen University

6 most common wedding day regrets couples experience

6 most common wedding day regrets couples experience

7 qualities of high-value women you should cultivate

7 qualities of high-value women you should cultivate

'Ugliest woman in the world' endured humiliation to provide for her children

'Ugliest woman in the world' endured humiliation to provide for her children

I Tried an Inflatable Butt Plug and It Was Absolutely Ridiculous

I Tried an Inflatable Butt Plug and It Was Absolutely Ridiculous

3 things that could happen when you take cold drinks during your period

3 things that could happen when you take cold drinks during your period

7 foods to eat for longer stamina and sex drive

7 foods to eat for longer stamina and sex drive

The dark sides of vaping and why you shouldn't indulge in it

The dark sides of vaping and why you shouldn't indulge in it

ADVERTISEMENT
ADVERTISEMENT