Noble Igwe, Toni tones, more at SBA Fashion Fix

olamide olarewaju

March 1, 2016 1:33 PM

SBA Fashion Fix is designed to help fashion enthusiasts and professionals connect and build lasting relationships with other fashion experts, style-observers, companies and brands with subsequent events lined up for the year, they had an impressive outing recently the Social Media Week.

Tomiwa Oladele with models

Online portal Stylebyayaba.com hosted the maiden edition of its fashion series SBA Fashion Fix on February 25th during the Social Media Week Lagos 2016.

READ:#SMWLagos 2016- Channeling Fashion: How African Fashion Media & Brands Tell The African Fashion Narrative hosted by Spice

The event themed 'The Fashion Jury', featured an expert panel made up of fashion and beauty tastemakers, stylists, designers, bloggers namely Ozinna Anumudu, Denola Grey, Dodos Uvieghara, Adaku Ufere and Tomiwa Oladele and was moderated by media maven Mimi Onalaja.

READ:A recap of Nigeria's biggest social media event [REVIEW]

Attendees at the event ranged from fashion celebrities, to bloggers, designers, stylists, makeup artistes, and brand managers who were taught how to identify their personal style, build their personal/fashion brands, excel in the business of fashion and rock at social media.

Some highlights at the event included the fashion showcase by fashion label AYABA, the live wardrobe demonstration by Tomiwa Oladele and the Signorina Misteriosa by Salvatore Ferragamo stand experienced by all guests with signature gifts given for all present to enjoy the playful side of fashion, courtesy #mylifeisaplay ‎by Salvatore Ferragamo.

READ:#SMWLagos 2016 - The future of digital publishing panel hosted by The Guardian

SBA Fashion Fix is designed to help fashion enthusiasts and professionals connect and build lasting relationships with other fashion experts, style-observers, companies and brands with subsequent events lined up for the year.

olamide olarewaju