Genevieve Nnaji, Veronica Odeka, Betty Irabor, More Dish On St. Genevieve Label

Genevieve Nnaji launched her St. Genevieve collection exclusively to Jumia on Sunday 5th October 2014. The brand that lunched 7years ago in 2007 was revamped and relaunched to be retailed exclusively on the largest online fashion site; Jumia.com.ng

In an interview with Pulse TV she revealed she's being working on the brand for the past 27 years, adding that she started sketching at the age of 7; something she says her childhood friends can attest to. Obviously pleased with the collection, the movie star told us she had to go back to the drawing board to come up with classic pieces that would be available to her teeming fans and loved ones. She told us she worked with an amazing team, her stylist Veronica Ebie Odeka to come up with the classic pieces.

Speaking on the St. Genevieve brand, celebrity stylist who also doubles as Genevieve's stylist; Veronica Ebie Odeka reveals the pieces from the collection are timeless, classy and the cuts are extremely clean and affordable.

While celebrity makeup artist/ Creative Director of Sacred Artistry; Lola Maja Okojevoh revealed her love for the retro/ vintage feel the pieces off the collection feature stating they that would transcend trends.

Betty Irabor simply sums up styling the pieces from the collection, revealing her love for the way the tops and dresses can be dressed up glam or down as casual for almost every event. Soni Irabor revealed his love for Genevieve Nnaji's astute business sense. Bolanle Olukanni of Ebony Life described the pieces as refreshing, easy breezy and simple with Funmi St Mathew Daniel of Jumia describing the collection as chic and classy and a modern woman's essential as they are affordable.

Watch excerpts from the interview above and check on the photos from the event below.