1st look at POC Casuals campaign featuring Ric Hassani

The singer joins Teni Zaccheaus and Wale Bello for the campaign showing a closer look at the new collection.

The menswear brand switched up things recently changing POC (Papa Omisore Clothing) to P.O.C (People Of Colour) with a Ready-To-Wear line set to be formally released on Sunday 28th May at Meidei at a space launch event in Lagos.

ALSO READ:Papa Omisore sets menswear brand in new direction [Exclusive]

The new offerings set at N15,000 will be available for instant retail options where people can walk into a store and pick up favourite pieces from the brand.

Recently the brand's creative director, Papa Omisore revealed to the Pulse, "the name change was inspired by the love for colour and need for more colour in menswear. The brand has also been known for its kaftans, which are a P.O.C staple, but now, we're expanding. The people spoke, and we listened - we are no longer just 'the kaftan brand'. Don't get me wrong, people absolutely loved the kaftans, but men need more"!

POC Casuals Collection will be launched at Meidei in Lekki 1, Lagos on Sunday 28th May 2017.

Credits:

Photographer: @tope_horpload

Videographer: @otudekomedia

Models: @richassani, @sobaint01, @teezeedrb

Creative Direction: @papaomisore