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Nigerian fashion label ZR Tales presents it’s new 2016 campaign called ‘The Transit’.

This new collection is made up of colourful stylish pieces. ZR Tales describes itself as a lifestyle brand looking to tell stories.

ZR Tales presents ‘The Transit’ Collection play

ZR Tales presents ‘The Transit’ Collection

(ZR Tales )

 

They ready-to-wear designer recently revealed ‘The Transit’ was inspired by the process of photography and each piece came with its own story.

This collection was inspired by the transition that takes place between the negative and the finished image of a photograph. The prettiest smile will first look dark and cold in the negative”, ZR Tales told online publication Ono Bello.

“The collection depicts a woman who won’t stay in the negatives, her dress up is not only a story of her beauty, it’s a story of her strengths. Photography made the transit, so will she.

The use of colours, prints and aesthetic of this collection complements the art of photography and fashion, which makes it quite unique.”

ZR Tales presents ‘The Transit’ Collection play

ZR Tales presents ‘The Transit’ Collection

(ZR Tales)

 

Photo Credit

Model: Chisom Edeh

Photographer: Tobbinator

Makeup: Chishom Edeh

Styled and designed by: ZR

What do you think of the new ZR Tales collection? »

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