Grey Fashion brand launches Summer 2016 campaign

The new season campaign is all about being bright and beyond beautiful!

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Women’s fashion label, Grey has revealed its Summer 2016 campaign.

In the spirit of the season, the Nigerian fashion brand has created a collection infused with print, colour-popping and glistening pieces.

Grey launches Summer 2016 campaign play

Grey launches Summer 2016 campaign

(Grey)

 

It was revealed in a statement that the campaign would not only feature new styles but also some of its classic statement pieces.

Grey has also announced its annual summer sale; this year’s edition comes up on August 27 and 28, 2016.

The fashion brand describes itself as a brand where “design meets functionality”.

Grey launches Summer 2016 campaign play

Grey launches Summer 2016 campaign

(Grey)

 

Despite being called Grey, they are known for creating vibrant print pieces for the cosmopolitan lady. It was founded by Rukky Ladoja, Obi Obi and Tola Ayanwale.

Credits

Brand: Grey

Photographer: Rani Tahouf

Sunglasses: Dapmod

Videographer: Daniel Anyiam

Makeup: Nene Ndukwu

Models: Angela Phillips and Ese for Beth Model Africa

Creative Direction: The Style Concierge

What do you think of the Grey Summer campaign? »

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