Beverage manufacturing giant to empower budding entrepreneurs

Nigerian Breweries brand, Life Continental Lager Beer, has initiated an entrepreneur empowerment scheme worth N12.5 million dubbed Progress Booster, aimed at budding and talented businessmen and women in the South East of the country.

Marketing Manager, Lager and Stout, Emma Agu, while speaking to a cross section of distributors, retailers, and other trade partners of Nigerian Breweries at the launch of the project in Onitsha recently, stated that Progress Booster was a radio reality project meant to re-launch and reinvigorate Life Continental Lager Beer in the South East market. He added that the empowerment scheme program would run from May to December.

Agu noted that a winner, whose proposal must have been approved by business experts, would be given N250,000 to start up his or her business idea while being supervised by business experts.

He added that the if the business was doing well after three months, an additional N250,000 will be given to the business owner.

The Nigerian Breweries boss said the winners would be announced every week via partner radio stations in Onitsha, Enugu, Owerri, and Aba.

“The project is Life Beer’s own way of reconnecting and rejuvenating the illustrious and enterprising spirit the average Igbo is known for. Progress Booster is not just coming to recognise the undying adventurous spirit of the Igbo and the average will to not just survive, but succeed in everything he/she does, the project is a celebration of the of the essential Igbo spirit of industry, will to succeed, enterprise and passion in the world of business,” he said, adding that the invention of Progress Booster by Life Continental Lager Beer is a reinforcement of the heritage embedded in the Life Continental Lager Beer, its essence, connection and affinity with the people and heritage of South-East.