For business owners that do not have any marketing experience, there is alot you can do to market a business successfully and efficiently.
A lot of times you hear your people say they would love to start a business. In fact, majority of the people we know all have a deep burning desire to turn their passion into a career.
However, most people get held (or never do it) because they are afraid they will never be able to manage their business successfully.
It takes a leap of faith (and courage) to start a business, and you have to pretty business savvy to keep it open. One of the biggest challenges is getting the word out there, or, if it is an already established business, attracting new customers and growing the brand.
At the heart of all this is marketing. For business owners that do not have any marketing experience, there is alot you can still do to market a business successfully and efficiently. Here are 3:
Define your unique value proposition: First step is understanding your (business’) capabilities and the white space it fills in your industry. There will always be competition so take time to identify what separates you from them. Be as informed as possible about your industry. Then determine who your customers are and what they want. This is important because assuming you know your customers without doing proper research is one of the easiest mistakes you can make. Clearly identify the service you’re providing and the problem you are solving for your customers. Your aim is to clearly define who you are targeting, why they want/need your product/service and where to reach them.
Take advantage of your online presence: Now that you have precise info of who your customers are and what they want, it’s time to get your message to them. There are a lot of ways this can be done, but the most efficient and cost-effective are online. Painstakingly audit your online presence, build out your strategy off that, and ensure that your brand message remains constant across every channel you are reaching your customers through. Remember that every customer touch point is a chance to build your brand.
Engage: Social media channels a great medium to get the word out there and build a relationship with your audience but it is easily misused. Choose a platform your customers are already on, understand what works on which (Facebook and Instagram fit different purposes), thinki about the kind of content you’d like to post, and use platforms specific to your business so its easy for your customers to find and interact with you. Focus on three general points: your business/service/products, your customers and your industry. Finally, remember that consistency is key.
Getting your new/small business off the ground doesn’t need to be difficult anymore, just follow these tips above.
Do you know any other smart marketing tips that entrepreneurs out there can try out? Share it in the comments section below. Happy hunting!