Uber 3 things businesses can learn from tech company's problems

Brands wouldn’t be taking anything from Uber due to the company’s recent run of misfortune.

  • Published: , Refreshed:
Former Uber CEO Travis Kalanick play

Former Uber CEO Travis Kalanick

(Mike Windle/Getty Images for Vanity Fair)
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Companies often look up to disruptive brand to mimic those practices that have made those brands successful. That could in terms of company culture, the kind of talent they hire or the types of values they preach. 

Brands wouldn’t be taking anything from Uber due to the company’s recent run of misfortune, but there are important things businesses can learn from the company’s unfortunate situation. 

There is no point diving into all the drama going on at the world’s most valuable startup but the company has a rare opportunity right now to device a new, improved strategy that will pivot the company and put its brand ideals back in front.

June 6: Uber fires over 20 people for bad behavior play

June 6: Uber fires over 20 people for bad behavior

(Glassdoor/Uber)

 

Here are three things to be learnt from Uber’s woes: 

  • Don’t focus only on the end-user: As with most tech companies, leaders are usually only concerned with the end-user and that is a mistake. While it is vitally important to think about the consumer, that is not the only constituent the brand has to worry about to truly gain momentum. Instead, companies should focus on both rallying their internal audience — then rallying their external audience (consumers). This allows for an authentic, unified voice to better communicate with the consumers.

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  • A change in leadership is okay: If the time comes when a CEO cannot successfully cultivate their companies using their unique skills, while balancing other aspects and sustaining brand ethos, it’s time for a leadership change. It is important to adjust at different levels of your company’s journey in order to continue growing. 

  • The reputation of your CEO is key: Your leader = your business. Simple. People tend to see your CEO as a reflection of what kind of company your business is. If your CEO is know for partying publicly, your company is perceived to be an unserious brand. If your CEO is linked to criminals, your business is deemed to be shady. Choose wisely.

9. As part of the cultural makeover, Uber says it wants to be a friendlier place to all employees, including those with families. play

9. As part of the cultural makeover, Uber says it wants to be a friendlier place to all employees, including those with families.

(Uber)

 

Businesses go through all kinds of change in their lifetime and it needs to be able to adjust to those changes from the top down. If not, it could spell disaster. 

Do you know any other lessons entrepreneurs can learn from the Uber debacle? Share them in the comments section below. Happy hunting!

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